You.com Wants to be Your More Complex, Accurate AI Search Tool
You.com doubled its revenue this year with over 500% growth each quarter.
Dave & Buster’s Unveils How It Boosts Customer Data Collection
After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed at the four years of effort preparing for a future [...]
Websites Keep Tracking People Who Ask Not to Be Tracked, Flouting Privacy Regulations
The issues are part complexity, part lax enforcement.
Meet 16 Execs Building Ad Businesses From Brands Like Chase and Home Depot
Companies like Gopuff, CVS, and Ulta Beauty want to compete for advertisers' ad budgets.
How Much Advertising CEOs Made in 2023 Compared to Their Employees
Median compensation for S&P 500 chief executives was $15.2 million last year.
How the Democratic Party Can Quickly Define the Kamala Harris Brand
The vice president needs to differentiate herself from Biden—and the memes are helping.
How Companies Can Finally Quit Invasive Data Practices
Execs from Mastercard, Instacart and Dstillery discuss the new world of privacy challenges at ADWEEK House in Cannes.
How Marketers Can Rethink Their Approach to Gathering LGBTQ+ Data
The solution: adland to establish thoughtful data retention policies, considering varied legal and cultural contexts internationally.
GroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising investments are set to surpass $1 trillion in 2025.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
The industry analyst projects investments will grow 6.3%, nearly reaching $400 billion.
Google Delays Cookie Deprecation for the Third Time
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve [...]
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
ID Spoofing Dents Campaign Performance
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.