Cannabis Brand Challenges Opioid Makers to Take Their Own Medicine
At the center of the campaign is a long-form video starring pharmacy owners turned cannapreneurs who had a front-row seat to the opioid crisis.
High From California: Cannabis at the State Fair Breaks New Ground for Weed Industry
Attendees could buy flower, prerolls, edibles, sodas and other THC-laced products in a first-of-its-kind program.
McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland
Maryland's mass clemency, timed for Juneteenth, reflects a growing momentum for the U.S. cannabis industry.
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Promotions around 420 are table stakes in the cannabis space, but they are increasingly reaching into Main Street USA.
Cannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls
The alliance kicks off within one week and spans the 2024 calendar year, weaving MariMed product messages into the live experience at MGM Music Hall at Fenway and Citizens House [...]
Small Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign
Stok'd dispensary chain, with help from indie agency Angry Butterfly, hacks Canada's strict ad rules by partnering with small businesses.
Weed PSA Asks: Can a Bowl Be Super Without Cannabis?
In the San Francisco 49ers home market, Hearst Media has broken ground by running an advocacy ad from Cannabis Media Council in its Sunday Super Bowl 58 print preview issue.
Brand Drops THC-Laced Wing Sauce Just in Time for Super Bowl Parties
Chicago-based Good News, part of the Cresco Labs cannabis conglomerate, wants to drift off Big Game energy with a THC-infused wing sauce.
Top 10 Cannabis Marketing Campaigns of 2023
Creativity flourished amid challenges, with standouts in activations, advertising, activism and collaborations.
The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze
Campaign from Missouri-based Vivid kicks off Green Wednesday and weed's key selling season.
Ohio’s Legalization Vote Pumps the Cannabis Industry for the Holidays
Timing couldn't be better for the weed industry, heading into the annual sales bonanza known as Green Wednesday.
Vegas Dispensary Sets Up ‘Relief Fund’ for Locals Stressed by F1 Race
The Source dispensary speaks directly to stressed workers on the Strip by offering discounted weed.
Magnolia Bakery Makes First Foray Into Weed World With Edibles Collab
The partnership continues the popular confectionery’s deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world.
Adweek Podcast: Busting Weed Taboos With Devil’s Lettuce
California dispensary Embarc has a new product in time for Halloween.
Give the Devil His Due: 5 Lessons Learned from a Spooky Season Weed Campaign
The retail chain flips old propaganda on its head with a retro-style video, sun-grown weed, a Spotify playlist, a dedicated website and themed swag.