Willem Dafoe and Catherine O'Hara Serve in Michelob Ultra's Super Bowl 59 Teaser

Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O’Hara will co-star alongside each other once more for Michelob Ultra’s Super Bowl 59 campaign.

This time, the pair don’t find themselves in the afterlife, but rather on a tennis court.

The Anheuser-Busch’s (AB InBev)-owned beer brand has launched a teaser film, “Anticipation,” which shows Olympic gold medalist Ryan Crouser and WNBA champion Sabrina Ionescu, along with NFL legend Randy Moss, playing tennis.

Off the court, at the end of the 15-second clip, Dafoe and O’Hara are shown toasting what appears to be a victory over a beer.

Though the duo aren’t seen in action in the spot, press shots show them priming their rackets in preparation for a playoff.

The teaser marks the first installment of Michelob Ultra’s new brand platform, “Play For An Ultra,” which will spotlight the joy of friendly competition.

The Big Game campaign will air nationally and build on the beer brand’s recent work showcasing individuals who enjoy combining beer with an active lifestyle, which has leaned on ambassadors including global soccer star Lionel Messi.

Michelob Ultra has been steadily gaining ground on sister brand Bud Light, especially in the on-trade market. In December, per data from brand tracker Draftline Technologies, Michelob Ultra surpassed Bud Light as America’s most popular draft beer.

With five spots promoting its brands, Budweiser’s parent company AB InBev will occupy three minutes of national advertising time and 45 seconds of regional slots during the game. Other brands on show will include Bud Light, Budweiser, Busch Light, and Stella Artois.

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In its most recent earnings call, the Belgium-based brewer recorded revenues of $15.57 billion, up from $15.04 billion versus the same period in 2023. The business credited stabilization in the U.S. market for the shift.

AB InBev will be leaning on its Super Bowl investments, and a captive audience of around 123 million across platforms, to help continue its upward sales trajectory after a challenging few years, including a consumer boycott of Bud Light.

Budweiser released its Super Bowl 59 teaser last week, featuring a cute pointy-eared Clydesdale foal.

For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out ADWEEK’s Super Bowl Ad Tracker.