TikTok, Snapchat and Spotify top a list of brands Gen Z consumers trust most compared to all U.S. adults, according to a new report from decision intelligence company Morning Consult.
Other names that score high in the rankings, dominated by social and gaming platforms, include Twitch, Discord, Instagram, Xbox, Epic Games and PlayStation.
“Gen Z is a generation looking for community right now,” said Amy He, head of industry analysis at Morning Consult. “Whether through social media or gaming, that’s where they can find it.”
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