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Pizza chain Little Caesars is returning to the Super Bowl to debut the first spot in a new multi-channel campaign that will extend into March.
Creative agency of record, McKinney, helped develop this year’s creative. McKinney has been working with Little Caesars since 2019.
Little Caesars, the third-largest pizza chain in the world, made its Super Bowl debut in 2020 with a funny ad featuring actor Rainn Wilson. This year will mark its return to the game for the first time since then, with a 30-second spot set to run in the third quarter.
The spot promises to blend humor, creativity, and “pizza-inspired fun,” and will offer a “tantalizing glimpse of something new and delicious making its way to the menu,” according to the brand.
“This year’s commercial highlights what makes Little Caesars unique in a bold, crazy-fun way, and captures the kind of energy we love to share with our fans,” said Greg Hamilton, chief marketing officer, Little Caesars, in a statement.
He added that fans of the brand should be on the look out for a “new and exciting” reveal about its Crazy Puffs product during Super Bowl LIX week.
Little Caesars is now in its third year as the official pizza sponsor of the NFL, though this marks its first time in the Big Game with that designation.
“Working with Little Caesars on this campaign has been an incredible experience,” said Jameson Rossi, group creative director at McKinney, in a statement. “Their bold, fun, and innovative approach to connecting with their fans aligns perfectly with what we strive to achieve creatively.”
Fans are encouraged to follow the brand on social media to find out more about the spot, as it releases more information and teasers in the coming weeks leading up to the game.
