Strength and cardio interval training workout provider Barry’s added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer.
At Barry’s, Lamping will develop and drive the company’s overall global marketing strategy, overseeing digital marketing efforts and in-studio community marketing initiatives. The company said the goal is for her to optimize the full life cycle of a Barry’s client.
The CMO will report to Barry’s co-CEOs, Joey Gonzalez and Jonathan (JJ) Gantt, and be based in Miami.
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