Don't Snort Death Dust, Says Ozzy Osbourne in Liquid Death Ad

The rock icon with a checkered past shares his unsolicited advice

Taking advice from the “Prince of Darkness” could be either the best or worst decision ever—but for a new Liquid Death campaign, Ozzy Osbourne preaches the kind of restraint he was never known for during the heyday of his career.

Hyping the brand’s latest product, called Death Dust, Osbourne rolls up in a luxury car and lectures a couple of loitering teenagers about incorrect use of the powdered electrolyte mix

“Don’t snort that stuff,” Osbourne says from the back seat of his chauffeured SUV.

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