Diversity, Equity and Inclusion
Dating App Challengers: The New Suitors Courting Gen Z
ADWEEK looks at emerging brands trying to take on Tinder and change the online dating game
Brandweek 2024 Was About Honest Conversations and Reality Over Aesthetic
Carol Alves of Her Campus Media joins Yeah, That's Probably An Ad for a recap of emerging themes and conversations from this year's Brandweek.
Dr. Rick Brings the Burn as First Brand Mascot on The Hot Ones
Progressive Insurance sponsors the latest episode of The Hot Ones, embedding spokesman Dr. Rick further into pop culture.
NBA Tipoff Ad Passes League’s Future to Young Players and Creators
The NBA tipoff ad passes the league to Anthony Edwards, Jayson Tatum, Drew Afualo, and Kai Cenat.
The Real Reasons Why so Many Brands Have Broken Their DEI Promises
Striking down affirmative action in college admissions, and the "Brew-Haha" played their part.
Berta de Pablos-Barbier Joins Jewelry Giant Pandora as CMO
Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer.
Anime is Revving Up Toyota’s Cool Factor Among Young, Diverse Audiences
The art form has helped the brand move the dial, now it’s adding J-pop into the mix.
Data Drop: Nutter Butter Math
A new newsletter from ADWEEK exploring marketing through numbers.
Red Wing Creates a ‘Will’ For Boots to Fight Fast Fashion
Legacy footwear brand Red Wing fights against fast fashion by creating a will for shoes.
Marisa Thalberg Joins JCPenney as Consulting CMO
The struggling retailer has not had a full-time CMO since early 2023.
Mercedes-Benz Is Redefining Luxury for Younger Generations
CMO Melody Lee on innovation, AI and the future of electric vehicles.
Peet’s Employees Care About Only One Thing In Coffee Brand’s New Ads
Coffee menus can be overwhelming, but Peet’s Coffee employees are singularly focused on making brews less complicated for customers.
Smash Burger Battles: Why Brands Beyond Fast Food Are Firing Up the Grill
Why are so many brands getting in on the smash burger hype?
Diageo Is All In on AI, Retail Media and Workplace Diversity
Performance marketing lead Shane O'Rourke on the future of commerce.
Here’s Every Agency Unilever Appointed in Its Media Roster Revamp
Duties will be split among the Big Six.
Athlos Is Not a Race. It’s an Anthem
Alexis Ohanian’s visionary way forward is ushering in a new era for women’s sports.