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New Study: How Personalized Digital Ads Help US Businesses

Jun 26, 2024

Businesses of all sizes use personalized digital ads to help drive sales and revenue, find new customers, and keep current ones by delivering relevant and engaging experiences online. With an increasing number of US states looking to limit the types of data that...

New Study: How Personalized Digital Ads Help US Businesses

LAUREN FISHER

GM Business Intelligence
Advertiser Perceptions

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CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?

Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...