Based out of Sweden of all places, AdValidation is the first and the best tool I’ve seen focused on ad tag QA to date, though because of their location, not many people outside of Europe are familiar with the company. That’s a real shame, because the feature set is quite robust, and there are a number of smart, platform agnostic solutions in place to make workflow easier. As many things like this start, AdValidation was actually developed as an internal tool for a Swedish ad network to help them address the issues of working with hundreds of various publisher specs in their own business before they realized it could be a standalone product on its own. The benefit of course is that the tool has been battle tested, debugged, and enhanced by a real world customer. (more…)
AdValidation – First and Still the Best in Ad Tag QA…For Now
November 29, 2011