Zvika Netter

TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.

TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new SPO product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply.

Innovid confirmed plans to lay off 10% of its global staff this year. But considering the external pressures, the numbers it reported for Q4 could’ve been worse.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live Linear On Friday, Innovid reported its second quarterly earnings since the company went public in December and its first since closing its acquisition of TV measurement provider TVSquared earlier this year. Innovid’s revenue grew 44% YoY to $25.9 million. Excluding TVSquared, Innovid […]

Innovid is a rare breed of data-driven ad tech company. It’s an internet-based tech startup founded in 2007 that focused from day one on … old-school television. Fast forward 15 years to this Wednesday, and Innovid is going public under the ticker $CTV. Innovid is the latest in a troop of ad tech players to […]

The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is happening extremely slowly, if at all. The number of scaled platforms with big audiences is crowded and diverse and includes Roku, Amazon, Google/YouTube, Disney, NBCU/Peacock, AT&T and Comcast among many others. This week on AdExchanger […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and the company is seeing 2% to 3% engagement rates that are four or five times higher compared to other ad […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zvika Netter, co-founder and CEO at Innovid. The disruption and transformation among media giants right now is not only an ideal breeding ground for industry reinvention. It’s also the perfect […]

When Innovid CEO Zvika Netter co-founded the interactive video ad-serving company in 2006, he and his partners thought they would be the advance guard that would witness the demise of the pre-roll format. Innovid would replace that model with its customizable, targeted iRoll product, which allows viewers to hit a button within a digital video […]