In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. Whether you’re “with her” or want to “make America great again,” it’s impossible to ignore the fact that the 2016 presidential race is a game-changer. Not only in the nature of […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. It’s no secret that our society has become increasingly polarized, with people being more set in their ways and digging in further on their opinions. At the same time, the rise […]
In January, lodging chain Motel 6 began beta testing a new display-ad product from IgnitionOne. Called Spot, the tool offers predictive analysis of real-time bidded media placements. While IgnitionOne was primarily known for its remarketing abilities related to search, its general abilities had enough appeal to Motel 6 to put it to work on its wider […]
Earlier this month, when Google decided to combine its paid Product Listing Ads and its “free” shopping-related results into a single paid format, digital marketer IgnitionOne was one of the first ad tech firms to say it would immediately integrate the new Google Shopping results into its own remarketing channels. We spoke with IgnitionOne CEO […]
Will Margiloff, Chairman of Netmining and co-CEO of Innovation Interactive, discussed Netmining’s new SiteInsights product which provides audience insights for a marketer’s campaigns. Read more. AdExchanger.com: Given Netmining’s terminology around “scoring,” do you see the Netmining SiteInsights platform as a solution for lead generation marketers, in particular? WM: We are clearly focused on direct response […]
Will Margiloff is Founder and co-CEO of Innovation Interactive, a digital marketing services company owned by ad holding company, Dentsu. Can you share the progress being made with the integration into Dentsu? Any unforeseen synergies being unlocked at this early stage? We are in the early stages of our deal so many of the opportunities […]
