Last June, Well+Good was acquired for $10 million by Leaf Group, which will pay another $9 million if it hits performance targets through 2020. Bootstrapped, profitable and diversified, in terms of its revenue streams, the wellness publisher avoided the pitfalls of raising too much money, going all-in on Facebook or relying on only one source […]
While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are weathering change just fine. The difference? They’ve always focused on sustainable growth and profitability. Venture-backed companies typically made three key mistakes, according to these publishers. First, and most importantly, they grew costs before revenue. Second, […]
The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the benefits. Well+Good began in April 2010 with only 69 subscribers and today, its reach is well over 10 million uniques across digital, social and email, according to Tyler Del Vento, SVP of sales and marketing […]
