Disney Taps Walmart Connect To Bring More Shopper Data To Streaming
Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.
ARCHIVE FOR:
Walmart DSP
-
-
NBCUniversal Flexes Its Programmatic Prowess During CES
NBCUniversal is kicking off the new year with a programmatic progress report during CES in Las Vegas this week.
-
Walmart Taps Trade Desk As Retail Media Heats Up
Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first reported last January that Walmart was testing two rival DSPs, the Trade Desk and Xandr. Walmart’s DSP is a separate, walled-off version of the […]