The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers, CTV platforms and retail media networks.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Pam Zucker, SVP and head of marketing at Amobee. In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Stocki, the data practice lead at Prohaska Consulting. When consumer data goes into a walled garden, it never comes out. Ad dollars go in, but the true measurement of the results never come out. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party […]
Walled gardens – everybody’s got ’em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti refer to as the “BAT” companies: Baidu (think Google), Alibaba (think Amazon) and Tencent (think Facebook). And it makes cross-device quite the challenge. Although the BAT companies “all have cross-device applications which […]
Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem is working hard – and working together – to catch up. It’s in this spirit that MarketShare launched Monday a “Consortium for Cross-Device Measurement,” which for now includes Drawbridge, Crosswise, Tapad and […]
The number one thing you should know about Yahoo Japan’s DMP: It’s not a walled garden. “Our data strategy is open, that’s the key word here,” said Toru Takata, SVP and chief product officer for marketing solutions at Yahoo Japan. “Our policy is about being completely open about our data.” Yahoo Japan, founded in 1996 […]
Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality they provide is increasingly important, as marketers want to justify their digital ad spend across channels and devices. Buyers are wary when attribution technologies – which should be agnostic – are integrated […]
