Will The JIC Stick?; Spotify’s Lagging Ads ARPU
Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.
Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, founder of law firm Chapell & Associates. The UK’s Competition and Markets Authority (CMA) has raised significant issues with respect to the Privacy Sandbox and Google’s proposed depreciation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s economic effects, will drag the United Kingdom’s total media spend down 7.5% from last year, according to eMarketer. The analyst firm expects traditional media ad spend to collapse 22.6% in 2020, an estimate stemming from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On Pause COVID-19 has thrown a wrench in the United Kingdom’s investigation of ad tech privacy practices. The country’s data protection agency paused its probe into the sector’s use of personal data due to business disruptions, TechCrunch reports. The investigation stems from a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Horse And Carriage Roku temporarily removed Fox network apps from its OTT platform on Friday, bringing a new twist to TV carriage deals in streaming media. Fox’s distribution contract expired on Jan. 31, and the broadcaster didn’t close a new contract with Roku […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for […]
Representatives from nine governments gathered in London on Tuesday with pointed questions for Mark Zuckerberg about fake news, misinformation, hate speech, election interference, privacy and data collection. Thing is, Zuckerberg wasn’t there, having declined repeated invitations to testify before the UK’s Digital Culture, Media and Sports Committee. The parliamentarians from Britain, Canada, France, Ireland, Belgium, […]
Facebook’s CTO, Mike Schroepfer, faced five hours of intense and technically savvy grilling by members of a parliamentary committee on Thursday. The takeaway: UK regulators don’t trust Facebook. To put it more pointedly in the words of British conservative MP Julian Knight: Facebook is a “morality-free zone” with no respect for consumer privacy or the […]
Google updated its brand safety controls on Tuesday after a slew of companies pulled advertising spend from YouTube and Google Ad Exchange. In response to the withdrawals, Google promised to develop tools to better police and remove ads from content that attacks people based on their race, gender, religion or “similar categories.” To do so, […]