Trump

Programmatic advertising is rife with misinformation. Brands can protect themselves this election season without blocking the news.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV Inventory Report is out, and surprise! Connected TV was a big winner during the pandemic last year. The report analyzed 35 global advanced TV partners. In Q2 2020 — at the height of the downturn […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Group Think New rule! Facebook will begin telling users who are about to join a group whether said group has ever violated its Community Standards. Facebook is trying to get its act together when it comes to flagging hate speech and misinformation, especially after […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tikked Off Apparently TikTok doesn’t just feature amusing dance videos created by Gen Zers. Like its larger social media peers, TikTok was not immune to the sharing of misinformation during the election. According to The Wrap, TikTok shared in a new “transparency report” that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold, Please The former Trump administration’s plan to force the sale of TikTok’s US operations to Oracle and Walmart has been put on ice – again. President Biden is reevaluating his predecessor’s efforts to address potential security risks from Chinese tech companies, The Wall […]

Fox Corporation is aggressively pushing to make Tubi, the streaming ad-supported platform it picked up for $440 million last year, a billion-dollar AVOD business in just a few years. On the company’s Q2 earnings call, CEO Lachlan Murdoch laid out a bold agenda for the streaming platform, saying that Fox would continue to invest heavily […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Now What? With Trump out of office, media companies will have to figure out how news fits into a streaming future. CNBC reports that the news frenzy around Donald Trump’s presidency allowed news companies to delay any dramatic shifts to their business models for […]

In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies, […]