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Trey Titone

Daily News Roundup

Don’t Generate The Player, Generate The Game; Who’ll Play In The Sandbox?

BY AdExchanger// March 5th, 2024

In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
Tagged in:
- Abbie Reichner
- Advantage+
- amplified intelligence
- Android
- Anthony Capano
- apple
- bing ads
- Blackberry
- Chrome
- Chrome privacy sandbox
- CTV
- Dare Obasanjo
- David Kostman
- DSP
- Facebok
- google
- instagram
- Jeff Lucas
- JUV Consulting
- Meta
- microsoft
- NBCUniversal
- outbrain
- Performance Max
- publicis
- pubmatic
- reddit
- Spotify
- Threads
- TikTok
- Trey Titone
- Tubi
- UTA
- WhatsApp
- Yaron Galai
Ad Exchange News

The Google Buy-In SDA Needs?; No Shortage Of TikTok Rivals

BY AdExchanger// September 21st, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. But standardizing contextual data taxonomies can be difficult, and the buy […]
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OPINION: On TV & Video

Android And IOS Rule Changes Could Spur New Inventory For Mobile Video Ads

BY AdExchanger// October 3rd, 2016

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Trey Titone, head of product at Beachfront Media. Restrictions for autoplay and inline video have been lifted with the release of iOS 10 and Chrome 53 for Android. These moves open up a huge […]
Tagged in:
- Beachfront Media
- Trey Titone