The broadcaster-backed joint industry committee certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and ComScore – in April.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search responses before the product was ready for primetime. In a recent blog post, Google announced a series of hasty updates after the rollout resulted in some glaring errors. (Would you like some glue in your […]
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations.
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation.
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. Because the software is cloud-based, it can plug into other related technology that clients may already be using.
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies.
