Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. The purpose of advertising is to influence behavior. But in Google’s search environment, it’s worth considering: Are your ads influencing behavior, or mainly serving as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. Tech’s push for a privacy-focused future is impacting everyone from publishers to ecommerce marketplaces, but few have felt the effects more than marketers. Amid vanishing […]
