In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in February. But, a bit like in a triple-jump competition, this first hop only gets IAB Europe a small part of the distance it needs to travel.
When the second version of IAB Europe’s Transparency and Consent Framework (TCF) for GDPR compliance comes out of beta on March 31, it still won’t integrate with Google. But that’s because IAB Europe has decided to give companies until June 30 before the previous version of the TCF is deprecated and TCF 2.0 becomes the […]
