Magnite is shaking up its leadership team following the late April approval of its $1.17 billion acquisition of SpotX. On Wednesday, Magnite announced that Tom Kershaw, the company’s chief technology officer (CTO) for the past four years, will leave Magnite to pursue an opportunity outside of ad tech. Kershaw will also step down as chair […]
“Calm down.” That’s Magnite CTO Tom Kershaw’s advice, dished out at the IAB’s virtual Annual Leadership Meeting on Tuesday. “If a single blog post from one company about not supporting something sends us all into a frenzy where we think we’re going to lose our minds – perhaps we’re falling off track,” Kershaw said. That’s […]
“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos […]
One of the biggest questions dogging Unified ID 2.0 has been answered. Independent industry organization Prebid.org will serve as operator of the initiative. Unified ID 2.0 is a collective industry effort, originally spearheaded by The Trade Desk, to create an email-based alternative to third-party cookies. Prebid, which has roughly 100 member companies, is also the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Kershaw, chief technology officer for Rubicon Project. It’s hardly revolutionary to predict the end of the third-party cookie. Digital advertising’s fundamental currency for the last ten years is under increasing strain. Regulators are […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Kershaw, chief product and engineering officer at Rubicon Project. In the next three years, nearly 700 million new consumers will access the internet for the very first time, according […]
