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Tom Cheli

ad tech M&A

Madhive Acquires Frequence In A Push For Local Omnichannel Budgets

BY Alyssa Boyle// June 11th, 2024

TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers.
Tagged in:
audio

Frequence Adds Digital Audio To Its Local Media Repertoire

BY Hana Yoo// October 31st, 2023

Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.
Tagged in:
- basis technologies
- Beasley Media Group
- Bionic
- Cadent
- CTV
- Cumulus
- featured
- Frequence
- google
- Hearst Newspapers
- iHeartMedia
- Lee Enterprises
- LUMAScape
- Marketron
- MediaCom
- omnichannel
- OTT
- Spectrum
- the trade desk
- theorem
- Tom Cheli
- Triton Digital