Time Inc.

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. On Monday, ArcSpan released Contextual APP, a data processing tool that enables publishers to structure their first-party contextual data into salable audience segments, including seller-defined audiences, using the IAB Tech Lab’s content and audience taxonomies.

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and […]

Ad software provider Viant Technology Inc. filed an S-1 on Friday with the US Securities and Exchange Commission ahead of an initial public offering as the company positions itself for future growth. The company anticipates a boom in the growing programmatic advertising market, particularly across linear TV, CTV and mobile. Viant, which was founded in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Feeds Big tech may be disrupting linear television and OOH, but it’s also supporting those channels with marketing dollars. As AdExchanger reported recently, tech giants are increasing their ad investments to burnish their reputations and maintain growth in an increasingly saturated […]

Meredith’s overall Q2 ad revenue grew like gangbusters, but digital ad revenue performance was draggy – and will likely be the same next quarter, the company told investors Monday. Advertising-related revenue nearly doubled year over year to $488.9 million – a 111% increase – and digital represents more than $400 million of Meredith’s revenue for its national media […]

What’s it like to integrate a $2.8 billion acquisition? After closing its purchase of Time Inc. almost nine months ago, Meredith National Media President Jon Werther is in good spirits about how the deal has deepened and broadened its coverage for female audiences. “When it comes to women and understanding their intent – what they’re […]

It’s not how many people you know. It’s how many you know well. Meredith prioritizes depth over breadth: The company posits that a limited number of deep relationships with core readers matter more than a larger number of shallow relationships. While advertisers prize scale, content that draws readers back again and again opens the door […]

Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of January. “We’re a data-driven organization,” its chief marketing and data officer, Alysia Borsa, told AdExchanger, referring to “the new Meredith,” where data informs everything from product to advertising to editorial. The women-focused media company, which […]

One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales org, wouldn’t be in the market for new vendor implementations. Nevertheless, the publisher is testing a publisher tool called Audience Manager Reporting for Publishers, which Adobe will roll out over the next few months. The […]

Three magazine media vets on Thursday launched Full Time Travel, a media brand catering to 30-40-year-old upscale consumers. Think of it like TheSkimm, but for travel content. The founders – Nick Van Sicklen, former digital VP at Time Inc., Matt Carroll from Modern Luxury and Gabby Blitz Rosen from Travel + Leisure and Food & […]