Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How To Finnish The Job In Finland, social media influencers join jobs like doctors, bus drivers and grocery store workers as “critical operators” who continue working during a crisis. It seems like a strange designation (especially in the United States, where some influencers have […]
Ever fall down the YouTube rabbit hole or mindlessly scroll through the news feed and then suddenly wake up 30 minutes later with no idea where the time went? Of course you have – and so has Tim Armstrong, former CEO of Oath (now Verizon Media) and AOL. The current business model of the internet is […]
Verizon will take a $4.6 billion goodwill impairment charge in the fourth quarter, acknowledging that its Oath business unit has underperformed, the company said Tuesday. The hit nearly eliminates the $4.8 billion goodwill balance Verizon carried after it acquired and merged Yahoo and AOL and assorted technology holdings into its Oath business unit back in […]
Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet ad […]
Verizon has gone back on its oath to advertisers and publishers. The telecom giant said Monday it will rebrand its media and advertising division, Oath, as part of a company-wide restructuring. Oath will be renamed Verizon Media Group, and the rest of the corporation will be consolidated into two other buckets: consumer and business. Verizon […]
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The writing was on the wall, but now it’s written in ink: Oath honcho Tim Armstrong will leave Verizon at the end of the year. Current Oath president and COO K. Guru Gowrappan was named as the new CEO, Verizon said in a release. Armstrong will aid in the transition. When Armstrong joined the telco […]
Oath is attempting to deliver on its promise of becoming an alternative to the duopoly. But a question remains as to how compelling its proposition will be to buyers without the full complement of Verizon data at its disposal. On Monday, the Verizon-owned company unveiled the long-awaited fruits of a year’s worth of hard labor: […]
Yahoo’s new parent, Oath, will have to make do without one of the acquired company’s key ad platform executives. BrightRoll CEO Tod Sacerdoti is exiting the video demand-side platform and exchange he founded in 2006, according to a source with knowledge of the company. Yahoo bought BrightRoll for $640 million in 2014. An unconfirmed number […]
Oath is having its coming-out party in Cannes. On Monday, AOL executives officially launched Oath at the advertising festival in Cannes, following the close of Verizon’s $4.8 billion acquisition of Yahoo last week. The execs also clarified lingering questions about how it will integrate assets from AOL and Yahoo into Oath’s pending ad tech […]
