Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data
In March, Shirli Zelcer stepped in to lead Dentsu’s new data and technology group as the agency holding company’s first chief data and technology officer.
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Magnite’s CTV Spend Swelled By 20% In 2023
Total ad spend from deals transacted through Magnite’s platform topped $5 billion for the full year, representing nearly 20% YOY growth, while full-year CTV ad spend was also up 20%.