The Weather Channel

Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?

McDonald’s has been criticized for alleged bias against Black-owned media. But McDonald’s recently struck a multiyear advertising deal with Pod Digital Media (PDM) as part of an effort to increase its ad spend with minority content creators and expand its reach with diverse audiences.

OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a mainstay of digital publisher technology, and now they’re coming into the TV world to help improve the antiquated linear TV ad buying process by adding […]

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Will 2021 be a pivotal year for AI? In the second episode of AdExchanger’s Industry Preview podcast series, IBM’s Sheri […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last year by the city attorney for Los Angeles accusing The Weather Channel app of tricking users into turning over data without explaining it would be given to third parties for purposes other than weather alerts, […]

The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for advertisers. Both broadcasters will make their entire slate of national linear and OTT inventory available through OpenAP. Media buyers negotiate with the networks directly and activate through OpenAP, which normalizes audience definitions, day parts and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Or Bust  TikTok may offer a curated feed of content that will appease advertisers as brand safety becomes a bigger concern on the platform. The feed of vetted TikTok creators will enable the app to charge advertisers higher rates for guaranteed brand […]

California is gearing up to be a privacy battleground in 2019. On Thursday, the city attorney for Los Angeles filed a lawsuit accusing The Weather Channel app and its parent company IBM, of duping users into providing permission to collect geolocation data without explaining exactly how that data would be used, aka, not just for […]

Publishers still struggle to make enough video content and inventory. Text-to-video platform Wibbitz, which announced its $20 million Series C on Tuesday, aims to help them meet that need with technology that automates creation. The round, led by Bertelsmann Digital Media Investments with participation from The Weather Channel TV network, the Associated Press, existing investor […]

The Weather Channel is restructuring its TV assets, motivated by the realities of consumer demand – and what it perceives as an opportunity for live programming in mobile and connected TV. A week after making its first real foray into TV Everywhere, The Weather Company revealed on Wednesday that it is pulling back on non-weather […]