Comic: EmptyVerse
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Sandbox
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Metaverse Marketing Gets A Reality Check At IAB Audience Connect
For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like Roblox and Fortnite are lumped in with metaverse platforms, they’re really Web 2.0 gaming without the decentralized interoperability promised by Web 3.0 and blockchain technology. The few actual metaverse environments in market, such as Decentraland and The Sandbox, don’t offer the audience reach advertisers crave.
Tagged in:- blockchain
- Decentraland
- Dolce & Gabbana
- Electronic Frontiers Foundation
- eric john
- featured
- forbes
- fortnite
- Horizon Worlds
- IAB
- IAB Audience Connect
- IAB Media Lab
- Jack Morton Worldwide
- Jam3
- Jessica Berger
- Lauren Griewski
- Meta
- metaverse
- NFT
- Permission.io
- Publicis Media
- Rachel Noonan
- Roblox
- Scott Varland
- The Sandbox
- Vadim Supitskiy
- Web 2.0
- Web 3.0
- XRSI