Nielsen, Comscore And VideoAmp CEOs Debate Measurement At IAB ALM
What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at Comscore; and VideoAmp CEO Ross McCray took to the stage at the IAB Annual Leadership Meeting to talk measurement […]
Tagged in:
- alternative measurement
- audience measurement
- Bill Livek
- comscore
- cross-platform measurement
- cross-screen measurement
- CTV measurement
- data validation
- david kenny
- featured
- IAB ALM
- IAB ALM 2022
- measurement currencies
- Media Rating Council
- media transparency
- MRC
- nielsen
- ross mccray
- The Great Measurement Debate
- third-party accreditation
- VideoAmp