The ANA and TAG TrustNet released a new programmatic transparency benchmark so advertisers can see how their campaigns stack up compared with the broader industry.
In today’s newsletter: Meta will shutter news benchmarking service CrowdTangle; Reddit rolls out a new ad format to monetize its user activity; and the ANA readies a report analyzing the programmatic supply chain.
While programmatic advertising has its faults, it is still evolving. And as it has matured it has become a powerful, efficient and effective tool for brands to surgically disseminate their commercial messages to highly targeted consumers. But that doesn’t mean there’s no work to be done, writes Eric Warburton, SVP of technical account management and platform partnership success at Horizon Media.
