T-Mobile Rebrands Its Ad Biz And Navigates The Perilous Line Between Programmatic And Privacy
T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising. But T-Mobile has also launched App Insights, an app-based analytics platform that’s been in beta for the past year.
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