FTC Commissioner Melissa Holyoak Decries The Term ‘Surveillance Advertising’
Has the Federal Trade Commission been overstepping its bounds? Yes, according to newly appointed Republican FTC Commissioner Melissa Holyoak.
Has the Federal Trade Commission been overstepping its bounds? Yes, according to newly appointed Republican FTC Commissioner Melissa Holyoak.
Publishers are in the business of selling their readers’ attention to advertisers. But in response to consumer preferences and regulatory pressure, publishers should reposition themselves as champions of data dignity.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]
A recent op-ed in the New York Times implicated the ad industry in many dismal practices, including election-rigging, news-defunding and even inflation. To make a case for the defense, start with these four myths.
There’s been talk about raising the age of consent from 13 to 16 under the Children’s Online Privacy Protection Act. Dona Fraser, SVP of privacy initiatives at BBB National Programs, weighs in.
Change – even change that restricts data collection or use – doesn’t have to be a negative for digital advertisers, writes Leigh Freund, president and CEO of the Network Advertising Initiative.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The California Privacy Rights Act (CPRA), which takes effect on January 1, 2023, and replaces the current California Consumer Privacy Act (CCPA), throws a curveball to measurement and analytics practices. Gary Kibel, partner at Davis+Gilbert, explains how restrictions on combining data will impact measurement.
Although the Federal Trade Commission has historically been a fan of the ad industry governing itself, it’s been making moves to signal that the commission might start to reject self-regulatory practices, at least on the privacy front.
Last week, I tuned into the entire FTC forum on “surveillance capitalism” and data security – all five-plus hours of it (you’re welcome?) – and this is my main takeaway: The online advertising industry needs to find a new way to talk about itself.