Comic: The Ads Are The Best Part
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Super Bowl Advertising
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Criteo Makes Its Super Bowl Debut (Really)
Lots of first-time advertisers are heading to the Super Bowl this year: electric vehicle makers, crypto brands … and Criteo? It’s hard to imagine a bigger stage for a company that usually operates behind the scenes.
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OPINION: Data-Driven ThinkingThe Logic Behind Big Brands Sitting On The Sidelines During This Year’s Super Bowl
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO of OptiMine Software. Many big-brands, including Coca-Cola, Audi, Budweiser, Pepsi and others, have decided to skip advertising in the Super Bowl this year. On the surface, it’s an unusual move, especially […]
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How Pepsi Proves It’s Worth Going All-In On Super Bowl Marketing
A 30-second Super Bowl spot costs $5 million, and could be seen by 100 million live viewers. Depending on your perspective, it could be either the greatest opportunity or the biggest waste of the year. We know one brand’s perspective, at least. PepsiCo, a long-time Super Bowl partner, is back in force this year with […]
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