Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy is a risky one: It’s very difficult to enforce, and the timing needs to be just right.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ye Shall Not Password! Password sharing isn’t just a Netflix problem. Streaming platforms have largely held their tongues because account sharing does have its benefits. For example, allowing people to share accounts helps grow a service’s audience base (although some promo subscription prices practically […]
