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Ad Exchange News

What's The CPA On The MCU?; Kroger And Albertsons Merger Rumors

BY AdExchanger// October 14th, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships can be nowadays. In 2019, Target and Disney announced an advertising attribution product based on the Google Cloud Platform to attribute retail sales to TV […]
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- Ahold Delhaize
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- Cabela's
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- costco
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- Disney
- Duck Dynasty
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- Google Cloud Platform
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Commerce

Stop & Shop Has Been In Ad ID Test-And-Learn Mode For Four Years – And It’s Only Getting Started

BY James Hercher// April 28th, 2022

There’s no time to stop and shop when there’s so much to test and learn. Unless, of course, you’re Stop & Shop. The northeastern US grocery chain is four years into a program to expand its ecommerce marketing and first-party data capabilities. But it still feels like early innings, considering how much change has happened […]
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