standardization

If attention is treated like viewability 2.0, high or low attention could become a blanket requirement for a campaign and hinder performance.

Unfortunately, retail media and commerce media have their own version of last-click addiction: add-to-cart rates. It’s time to do away with it, writes Chicory’s Meghan Howard.

These are steps you can take to achieve incrementality, streamline your media strategy and drive exponential growth, writes Brian Chap of Tech Recipes.

Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.

First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a new working group focused on developing standards and best practices for deploying PETs, or “privacy-enhancing technologies.” The first meeting is on March 4.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Ivie, CEO and executive director at Media Rating Council. Most transactions are predicated on a good-faith promise. Parties agree to exchange goods, services or funds of agreed-upon value with […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, CEO at Digital Decisions. In the early 1950s, Malcolm Purcell McLean stood in a massive line of trucks waiting to be offloaded by dock workers. The tedious process […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice president and principal at the IRI Media Center of Excellence. Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a […]