CTV measurement is a total mess: Agree or disagree? “It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at sports-focused streaming platform FuboTV. And don’t even get her started on using audience panels to measure streaming audiences.
As long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to advertisers. But the sports industry is now also looking to participate in high-growth areas, including streaming video and connected TV. And major streaming-first platforms are giving broadcast a run for its money, writes Scott Sottile, chief revenue officer at Unruly.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going With The Stream Broadcasters are all-in on streaming subscriptions as the metric du jour, but they are still awkwardly adapting to the market. Linear TV bundles are lucrative – especially compared to streaming services that lose billions per year. But programmers can’t (or […]
AndroidTrackingTransparency For smartphone owners with Android 12 or higher, Google has created a new location data option that allows users to share “approximate location data” that’s accurate to within a mile or so, unlike the granular targeting data often in use by mapping or directions apps. This means app developers can request permission for some […]
