Snap layoffs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Be There In A Snap Snapchat is an example of how having huge engagement and high user numbers can’t necessarily offset an online ad platform that isn’t seen as a performance channel.  “Overall investment with Snap has been light, considering many of our clients […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust But Verify An Instagram fraud scheme used free-to-set-up music creator personas on Spotify, Apple Music and Deezer and a spattering of sponsored posts and press releases to convince Instagram to dish out blue-check verifications to hundreds of undeserving or outright fraudulent accounts since […]