Slavi Samardzija

The current web of disconnected clean rooms is like rows and rows of magnets facing the same way, so nothing actually happens. InfoSum announced a new software, Platform Sigma, to try and give its clients a better way to share depersonalized data with each other and their data vendors of choice – which could also help solve for measurement.

Launching a people-based data platform is the agency holding company trend du jour. Omnicom on Thursday announced its own version of such a platform, called Omni, that connects the media planning, buying and creative process across a single audience definition. “We’re moving some components that were in activation closer to planning,” said Slavi Samardzija, global […]