Sizmek’s earnings story quarter by quarter seems to be on perpetual repeat, but the company exceeded the pessimistic predictions of Wall Street analysts, posting Q4 2014 revenue of $48.9 million, a 3% YoY increase, and FY 2014 revenue of $170.8 million, a 6% YoY increase. The company suffered more expected declines in Flash-based rich media, which spiraled […]
Ad tech company Sizmek has appointed Liz Ritzcovan to whip the company’s disappointing revenues back into shape. Ritzcovan, who most recently served as Parade Magazine’s CRO, will officially start in Sizmek’s newly created global CRO position next Tuesday. She will report directly to Sizmek President and CEO Neil Nguyen. The addition of a CRO position […]
Sizmek had another disappointing quarter, with Q3 revenues increasing only 3% YoY to $39.5 million – results that “were lower than we had expected,” according to company CEO Neil Nguyen. The decline was driven by the company’s faltering rich media business, which decreased 35% YoY. The ad management company found a silver lining in its […]
This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad Science, Moat, PubChecker, RTB Asia, Telemetry, Videology and White Ops. Wasted delivery is not necessarily fraud – but all fraud is wasted delivery. In other […]
Sizmek’s Q2 2014 revenues disappointed, with a meek 7% YoY increase to $44 million. In addition, the company said it had acquired Aerify Media for $6.25 million in cash (not reflected in Q2 revenue). First, the revenues: Despite double-digit growth in LATAM and EMEA, Sizmek struggled due to what CEO Neil Nguyen singled out as “lower-than-expected performance […]
Ad tech company Sizmek reported Q1 2014 revenues of $38.4 million on Tuesday, a 13% year-over-year increase. Neil Nguyen, president and CEO, emphasized that the company is expanding and strengthening key areas with an emphasis on mobile and video offerings. Mobile revenue increased 90% year over year. Sizmek continues to invest heavily in the channel. […]
Connecting consumers across devices is on every advertiser’s mind these days, and vendors are ramping up to accommodate. Add Sizmek to that list. The ad tech company plans to release during the second week of May Device Intelligence, an analytics feature designed to enable targeting and measurement of mobile ads. The analytics component is made […]
Viewability – the qualities that convey whether an advertisement was seen by its target audience – remains a contentious issue in the ad tech space. This is why associations like the Media Ratings Council (MRC) give accreditation to vendors offering viewability metrics, and why those vendors have scrambled for approval. One such company is Sizmek, […]
Sizmek, the company formerly known as Digital Generation (DG), reported Tuesday a full-year revenue increase of 15%, to $161.1 million compared to $140.7 million in 2012, capped off by Q4 revenue of $47.6 million, a 16% compared to the same period last year. (Read the release.) These figures reflect only Sizmek’s online business, and not […]
Digital Generation Inc. (DG) will officially rebrand as digital marketing solutions provider Sizmek on Friday. The shakeup follows the $485 million sale of DG’s television ads distribution business to competitor Extreme Reach, announced last August, approved by DG shareholders Monday and which CEO Neil Nguyen expects to close Friday morning. The sale is important because it […]
