The ill-fated (and relatively brief) love affair between telcos and ad tech really is over. On Monday, Singaporean telco Singtel finally sold mobile-focused marketing platform Amobee to Tremor International for $239 million. The transaction is expected to close in the third quarter. (Read the release.) Tremor went public in June 2021. Its stock, which is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swan Song? Telcos rushed headlong into the ad tech business, but will they survive it? Verizon washed its hands of ad tech with the sale of Verizon Media to Apollo; And Xandr is in limbo following AT&T’s mega-spinoff of WarnerMedia. But three’s a trend. […]
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Kim Perell learned at a young age that it’s OK to fail. “Failure is a great opportunity to learn,” she said. “I saw my parents fail [when I was] growing up. It was more […]
Another independent demand-side platform (DSP) has found its big enterprise home. Amobee, a digital marketing firm owned by Singaporean telco Singtel, has agreed to buy Turn at a $310 million value. Read the release. Stakeholders expect the acquisition to close within 45 days. Amobee, known for its mobile capabilities, had worked with numerous buying platforms before, said […]
Adobe might have won TubeMogul’s hand in marriage, but there were several other strategic acquirers involved in the courtship. According to a US Securities and Exchange Commission (SEC) filing dated Nov. 18, TubeMogul’s sales process really began last November. Up until the time Adobe agreed to acquire the DSP in mid-November, 16 entities – including […]
Why did Singapore Telecommunications’ ad tech subsidiary Amobee buy Adconion and Kontera for a combined $385 million? For Amobee CEO Mark Strecker, it was a matter of moving Amobee’s focus from mobile advertising to digital advertising. And the company needed Kontera’s technological assets and Adconion’s business organization to accomplish that. Once integrated, Amobee will have […]
Singapore Telecommunications’ intent to acquire cross-channel ad platform Adconion (at a $235 million valuation) and ad network Kontera (at a $150 million valuation), on behalf of its mobile ad solutions subsidiary Amobee, is yet another example of a telco diving deeper into ad tech. SingTel’s announcement arrives less than a month after news broke of […]
Last March, Singapore-based telecom SingTel acquired mobile ad platform Amobee for $321 million. Since then Amobee has been developing its mobile real-time bidding capabilities as a way to broaden it’s service offerings across Asia and Latin America. We spoke with Trevor Healy, Amobee’s CEO, about how the Redwood City, CA-based company has updated its focus. […]
