Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Get Real Last year, BeReal was flying high on organic growth. Apple named it “App of the Year,” a coveted title, because the prize is sweet, sweet App Store homepage visibility. But can BeReal keep the magic alive long enough to, uhhh […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iO-SOS More than 70% of Apple devices have upgraded to the latest operating system, with the App Tracking Transparency (ATT) privacy policy. And now mobile advertisers and ad tech are starting to feel the pain, writes Eric Seufert at Mobile Dev Memo. The loudest […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Moore, chief revenue officer at Simpli.fi. The introduction of connected TV (CTV) and streaming platforms has enriched consumers’ lives and pushed content to new heights, but on the back end, it has created a […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frost Prioleau, CEO at Simpli.fi. Part of the promise of over-the-top (OTT) and connected TV (CTV) is that they marry the benefits of traditional television with digital marketing capabilities. A large part of digital’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. P&G made headlines in 2016 when it announced it would scale back on Facebook targeting. At the time, P&G CMO Marc Pritchard said, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Programmatic advertising continues to grow faster than analysts’ expectations, leaving industry pundits to continually raise growth predictions made just months before. While this acceleration […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. Dynamic ads, where the ad shown to a particular user reflects products viewed or pages visited, have been a popular mainstay of programmatic advertising […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. One of programmatic’s biggest benefits has been the liquidity it offered in the marketplace for display advertising impressions. Before programmatic and real-time bidding (RTB), in particular, the market […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The promise of one-to-one marketing has long been a goal of many advertisers. You could argue that site retargeting efforts achieve one-to-one in programmatic […]
