shopping

Emily Essner, CMO of Saks explains why Saks Fifth Avenue made an unusual move to split its ecommerce business and physical stores into two separate companies.

Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping. On Wednesday, at Pinterest’s first-ever partner and advertiser summit event, hosted virtually, of course, it made announcements related to all three. “We had a big year in 2020, and we want our advertisers to know more about the […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Pinterest had a great second quarter – which is also only its second quarter as a public company – but don’t expect the sort of numbers you see from Google, Facebook or even Snapchat. “When will we be as mature as Google and Facebook? I think it’s a long road ahead,” Pinterest CEO Ben Silbermann told investors […]

Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences. But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change. […]

Instagram has a lot going for it right now: Millions of active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been both […]

On Monday, Pinterest introed a tool to help retailers automatically ingest their online product catalogs as pins, including up-to-date pricing and stock info. Advertisers can then take the additional step to promote their product pins as targeted shopping ads, which are now available via self-serve after a prolonged beta that started last year. Similar functionality […]

With turkeys almost in the oven, retailers and ecommerce companies are hoping the investments they’ve made all year long in audience segmentation, mobile tech and cross-channel measurement will pay off in the make-or-break holiday season. Ecommerce in particular is looking to benefit from the maturation of ongoing retail and ecommerce trends – such as offline […]