shoppable video

Views of Shorts on CTV devices more than doubled last year, people watch more than 1 billion hours of YouTube daily on their TVs – and other fun facts from YouTube’s Brandcast event.

It ain’t easy being a broadcaster these days. Or a TV tech company. TV budgets are getting cut, the streaming wars are raging, and the axe of supply-path optimization is hovering.

NBTV is part of a growing trend of content studios producing long-form sponsored video for advertisers. Its channel Spirits Network works directly with brands on sponsored video content with shoppable ads that highlight specific spirits and liquor products on-screen and link directly to an ecommerce page and checkout option.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The State Of Digital Marketing (Is Not Great) The LUMA State of Digital Marketing report generally paints a rose-tinted scene for ad tech. The same is true this year, though a few metrics stick out.  For one, although every category is down in the […]

Television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. Publishers are busy exploring interactive TV ad formats, from QR codes to clickable overlays – but are advertisers buying in?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PET Lovers Privacy-enhancing technologies (PETs) are the industry’s latest attempt to program privacy compliance into data-driven advertising. But it’s not enough to just hire a vendor and check privacy off your to-do list. “Technology is not a silver bullet – internal governance needs to […]

Pinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature brand values, such as “woman-owned” or “eco-friendly business,” directly on their profile. Merchants can now […]

Shoppable video is still a novel concept, despite the industry’s efforts to move it into the mainstream (with Google launching shoppable video on YouTube being the most recent example). But NBCUniversal’s Bravo TV still sees the value of shoppable video. The network wanted to expand its digital business and encourage fans to return to its properties on […]

Fuisz Media, a company that creates interactive video ads for brands like Nike, Dell and Victoria’s Secret, has raised $10 million in a Series A round led by Evolution Media Partners. Ross Levinsohn, who served as interim CEO of Yahoo and president of Fox Interactive, and Ian Doody, principal at Evolution Media Capital, have joined […]