Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going With The Stream Broadcasters are all-in on streaming subscriptions as the metric du jour, but they are still awkwardly adapting to the market. Linear TV bundles are lucrative – especially compared to streaming services that lose billions per year. But programmers can’t (or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding that maintains its high take rate, has been in the hot seat since last year, after a state-led antitrust suit revealed the lengths to which Google went to stymie header-bidding adoption. The Trade Desk cranked […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes […]
