Is Sustainability The New Ad Tech Tax?; TV Faces An Advertising Comeuppance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and the overcrowded programmatic supply chain just makes the problem worse. Everyone agrees that sustainability should be a priority. But changing workflows costs money, and industry […]