ARCHIVE FOR:

Sarah Ripmaster

Ad Exchange News

Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality

BY AdExchanger// August 31st, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]
Tagged in:
- Alibaba
- amazon
- Amazon Prime
- Bounteous
- ByteDance
- ChatGPT
- CNN
- display
- Eric Seufert
- generative AI
- google
- Innovid
- instagram
- Karthik Rao
- Larry Hinz
- Linda Yaccarino
- mark marshall
- Mark Thompson
- Meta
- microsoft
- NBCUniversal
- netflix
- nielsen
- OpenAI
- Pathmatics
- programmatic video
- Sarah Ripmaster
- Thursday Night Football
- TikTok
- VAB
- Video Advertising Bureau
- WARC
Publishers

The Weather Company Puts Sarah Ripmaster In Driver’s Seat For Auto Sales

BY Sarah Sluis// December 21st, 2016

As part of The Weather Company’s shift to a vertical-based sales organization, it has hired Sarah Ripmaster as VP of automotive sales. Ripmaster, who has a decade of experience working with auto manufacturers, will help advertisers use The Weather Company’s location data, weather data and the Watson Ad platform in their ad campaigns. Ripmaster worked […]
Tagged in:
- Sarah Ripmaster
- The Weather Company