Meta’s In-Feed Brand Suitability Tools Are Ready For Prime Time
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.
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Samantha Stetson
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Third-Party Brand Suitability Verification Is Coming To Facebook Feed (By 2023)
Meta announced plans on Thursday to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram. The question is, why did it take so long for Meta to start bringing third-party brand suitability to Feed? After all, the News Feed was one of Facebook’s first products, launched during the long-ago year of 2006.