Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to take action as European regulators pursue more robust regulation of the industry. (Where did we leave our tiny violin?) According to CNBC, Karan Bhatia, Google’s VP of government affairs and policy, said in a blog […]
The more the merrier. App attribution company AppsFlyer has a late breaking addition to its $210 million investment round, which closed in January: Salesforce Ventures. Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to […]
Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce Ventures. The Series D raise, announced Thursday, brings SessionM’s total financing to $73.5 million. SessionM is a cloud-based system that blends data points from traditional channels like loyalty platforms and email with […]
