Attention Vendors Team Up To Crack The YouTube Measurement Code
TVision and Playground XYZ announced a partnership to measure attention on YouTube’s CTV app and fill in some data blanks for advertisers.
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Rob Hall
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AdExplainer: How To Use Attention Metrics
Rather than looking at one particular data signal, attention metrics include a variety of data points, which are fed into a machine-learning model to predict the likelihood that a given media environment and ad creative will draw attention from a hypothetical audience member.
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- ai
- attention
- attention metrics
- audio volume level
- Cary Tilds
- click-through rate
- contextual alignment
- cursor hover time
- dwell time
- Ed McElvain
- eye-tracking
- featured
- Frameplay
- Kargo
- luke lambert
- machine learning
- marc guldimann
- Mediahub
- Michael Piner
- michael shaughnessy
- omd
- omnicom media group
- Playground XYZ
- Rob Hall
- scroll depth
- time in view
- TVision
- Viewability
- Yan Liu
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GumGum Acquires Attention Measurement Platform Playground XYZ
Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using a mix of cash and stock. The companies declined to share the deal price. Playground XYZ has technology that uses a mixture of AI, machine learning and real-time eye tracking to measure the amount of […]
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